Marketing automation is a $6.6 billion industry and growing fast. Yet, 54% of companies say they’re not getting full value from the platforms they’ve invested in. Could you tell me why? Because they chose a tool based on features—not fit. This post will show you how to select a platform that aligns with your team, […]
Live events have a way of taking over your business. Whether you are running an annual event, quarterly retreats, or repeating monthly events – there are a lot of moving parts. This case study explores the ways that Keap was able to systematize all ticketing-related activities. The results include increased attendance, reduce opt-out rates and
Understanding the Buyers Journey Buyers buy when they are ready to buy – not when we expect it. But that doesn’t mean that you shouldn’t have a plan in place. A buyer’s journey is just another way of thinking about a Marketing funnel. We each have different types of people that buy from us “the
Have you decided to take your business online? You’re going to need more than a website and a can-do attitude. Digital marketing takes a different mindset than what is needed offline. The same principles of marketing apply to both worlds, but the execution is different. To be successful online, you’ll need a content marketing manager.
7 Important Questions To Ask Before Hiring A Content Marketing Manager Read More »
In the world of digital marketing, there’s almost too much information on customer behavior analysis. It’s like an internet overshare. You need to be judicious in deciding how to understand your customers and what to do with customer data. Otherwise, you’ll be spinning your wheels and wasting money. In this article, you’ll find five recommended
5 Customer Behavior Analysis Tools For Success Read More »
