Missed opportunities are costly and sometimes the smallest thing makes a difference.
Do you ever revisit every step of your processes to check for missed opportunities?
We are all busy and moving forward, but once in a while it is a good thing to stop and look around. Do all your activities reflect your brand and your company the way you would like?
Recently I was looking for giveaways to use for a client’s upcoming event sponsorships. I filtered through dozens of websites and dozens more products that could work. But as a good marketer I wanted to confirm quality and make sure it is good for the brand before committing. I chose a little manicure set that came in a key-chain type carrying case. But I wanted to make sure that it was big enough to support the logo – so I ordered a sample and continued searching.
I had ordered a few different samples from a few different companies and most came by mail within the week. But one package arrived within a few days via FedEx. Impressed that they had put that much effort into winning my business- they had won me over. I opened it up to find a cute little manicure set that fit her logo perfectly. Only one problem. That there was no name on the package, (even the FedEx label only had a street address) and no packing slip.
So why is this a big deal?
I couldn’t order the product without a name. Now I had to track down this company from the list of websites that I had visited if I wanted to order.
If they had taken the time to put in a simple business card with the sample – I would have ordered them right away. The other samples wouldn't have mattered. But was I going to spend time looking for them again – NO! This is a lost opportunity for a sale and perhaps even repeat business.
They missed the opportunity to build relationships and create sales. Not to mention it can be a bad reflection on the business. (If I knew their name)
As a business owner, it is easy to overlook those little things, but they happen all the time.
- Broken links on the website.
- Outdated content for free offers.
- Promotional materials with old phone numbers.
- Old broken links in the PDF that you are still offering on your site
Time is valuable. Your prospects time is valuable. If you want them to engage with you, make sure that you are not wasting their time. Take some time to schedule a review of your materials, policies and procedures.
The simple way is to make a list of all the touch points that you have with prospects and clients. Then group any similar items together and schedule one group each month of the year to review.
One of the first things we do when working with clients is look for these lost opportunities. We call them money holes. Money holes are lost opportunities a sale. They happen when a business creates autopilot opportunities, and then doesn't review them again.
Have you checked out your money holes lately? Book here to chat about where to look.